Valentine's Day

Ok i have nothing against Valentine's day but really people. Corporations start stuffing the shelfs with valentine gimmicks like a month or more before the actual day. Is it really worth it to spend a huge amount of money on something that probably doesn't cost that much to make? (rhetorical question again). I cant say that I don't like the stuff because i do, but in my mind its better to do something more heartfelt (instead of like a 40 dollar stuffed animal). And if guys want to spend the money on the gift because that really care for the girl they should do something like roses, just saying. Sorry for the rant but I believe that it is not a bad point.